Nothing fair in love and fairness
Published in The Nation on November 9 www.nation.lk Dark isn’t beautiful. In fact, some would even go as far as to calling it ugly. This is a truth most of us would deny, because directly or indirectly, we have contributed to these attitudes towards complexion. This state of denial we live in could be the reason for the outrage about the Maliban White Chocolate Puff commercial. The storyline of the commercial is simple and familiar; a female is visited by a potential suitor and sitting next to him is a matchmaker. The lady is shades darker than the male, who isn’t fair either. He comments on her skin color, saying, “Slightly dark… She’s might even be darker than I am.” The matchmaker explains that the lady is dark because she eats chocolate. The lady’s fair and younger sister serves them White Chocolate Puff, and the potential suitor is visibly impressed. When he comments on her complexion, the matchmaker says it’s because she eats White Chocolate Puff. The potential...